Few are averse to sharing personal data

Abstract

A group of researchers from academia and corporate sector around the globe (led by us) recently answered the question—will the potential pitfalls of the human-centric data economy (for example, privacy risks) be potent enough for people in India to opt-out of doing personal data commerce in HCDEs?—in the negative by running large-scale pilot randomised controlled trials conducted between 2014 and 2019 on sections of the Indian population. Through detailed statistical analyses, the researchers found that privacy awareness programmes did not have a statistically significant impact to sway the general population towards rejecting the concept of transparent HCDEs.