How Al is empowering CDPs to drive the Consumer Experience

Please use this identifier to cite or link to this item: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/4672

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DC Field	Value	Language
dc.contributor.author	Gaurav, Nishant	-
dc.date.accessioned	2024-02-04T10:57:56Z	-
dc.date.available	2024-02-04T10:57:56Z	-
dc.date.issued	2024-01	-
dc.identifier.uri	https://ir.iimcal.ac.in:8443/jspui/handle/123456789/4672	-
dc.description	Biosketch: Nishant Gaurav, Nishant is an IT professional with a keen understanding of industry dynamics. He revels in [=] exploring new territories through photography.	en_US
dc.description.abstract	Among the innovative technologies, the Aldriven Customer Data Platform (CDP) has emerged prominently, serving as a potent instrument that is transforming the way enterprises comprehend, interact with, and bring contentment to their customers. Al/ML are dynamically changing Customer Data Platform (CDP) analytics by enabling these technologies to access multiple data points, across departmental silos, resulting in a more accurate customer profile and the ability to provide real-time decisioning. This article explores how Al-driven CDPs elevate the customer experience throughout every step of their journey.	en_US
dc.language.iso	en_US	en_US
dc.publisher	MBAEx Magazine Committee, Indian Institute of Management Calcutta	en_US
dc.relation.ispartofseries	Vol. 5 (5th ed.);	-
dc.subject	Consumer Experience	en_US
dc.subject	AI	en_US
dc.subject	Artificial Intelligence	en_US
dc.subject	CDP	en_US
dc.title	How Al is empowering CDPs to drive the Consumer Experience	en_US
dc.type	Article	en_US
Appears in Collections:	Volume 5, January 2024 (5th ed.)

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