How Al is empowering CDPs to drive the Consumer Experience

Please use this identifier to cite or link to this item: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/4672

Title:	How Al is empowering CDPs to drive the Consumer Experience
Authors:	Gaurav, Nishant
Keywords:	Consumer Experience AI Artificial Intelligence CDP
Issue Date:	Jan-2024
Publisher:	MBAEx Magazine Committee, Indian Institute of Management Calcutta
Series/Report no.:	Vol. 5 (5th ed.);
Abstract:	Among the innovative technologies, the Aldriven Customer Data Platform (CDP) has emerged prominently, serving as a potent instrument that is transforming the way enterprises comprehend, interact with, and bring contentment to their customers. Al/ML are dynamically changing Customer Data Platform (CDP) analytics by enabling these technologies to access multiple data points, across departmental silos, resulting in a more accurate customer profile and the ability to provide real-time decisioning. This article explores how Al-driven CDPs elevate the customer experience throughout every step of their journey.
Description:	Biosketch: Nishant Gaurav, Nishant is an IT professional with a keen understanding of industry dynamics. He revels in [=] exploring new territories through photography.
URI:	https://ir.iimcal.ac.in:8443/jspui/handle/123456789/4672
Appears in Collections:	Volume 5, January 2024 (5th ed.)

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