Nissan Magnite’s pandemic launch a case study at IIM-A

Please use this identifier to cite or link to this item: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/4613

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DC Field	Value	Language
dc.contributor.author	Niyogi, Subhro	-
dc.contributor.author	The Times of India	-
dc.date.accessioned	2024-01-06T09:01:53Z	-
dc.date.available	2024-01-06T09:01:53Z	-
dc.date.issued	2023-12-19	-
dc.identifier.uri	https://timesofindia.indiatimes.com/city/kolkata/nissan-magnite-pandemic-launch-case-study-iim-a-kolkata/articleshow/106107569.cms	-
dc.identifier.uri	https://ir.iimcal.ac.in:8443/jspui/handle/123456789/4613	-
dc.description	The Times of India, Kolkata, 19 Dec 2023.	en_US
dc.description.abstract	During the pandemic in 2020, when most companies were pushing back product launches, Nissan India launched its compact SUV Magnite in December. The move has been highlighted in a case study by the Indian Institute of Management Ahmedabad (IIM-A). Nissan’s bold move saw immediate results with 32,800 bookings for the car in the first month itself. The vehicle’s innovative value proposition including attractive styling and a starting price of less than Rs 5 lakh was key to the market enthusiasm.	en_US
dc.language.iso	en_US	en_US
dc.publisher	The Times of India	en_US
dc.subject	Institute of Management Ahmedabad (IIM-A)	en_US
dc.subject	IIM-A	en_US
dc.title	Nissan Magnite’s pandemic launch a case study at IIM-A	en_US
dc.type	Article	en_US
Appears in Collections:	IIMs News Section

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