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https://ir.iimcal.ac.in:8443/jspui/handle/123456789/4613| Title: | Nissan Magnite’s pandemic launch a case study at IIM-A |
| Authors: | Niyogi, Subhro The Times of India |
| Keywords: | Institute of Management Ahmedabad (IIM-A) IIM-A |
| Issue Date: | 19-Dec-2023 |
| Publisher: | The Times of India |
| Abstract: | During the pandemic in 2020, when most companies were pushing back product launches, Nissan India launched its compact SUV Magnite in December. The move has been highlighted in a case study by the Indian Institute of Management Ahmedabad (IIM-A). Nissan’s bold move saw immediate results with 32,800 bookings for the car in the first month itself. The vehicle’s innovative value proposition including attractive styling and a starting price of less than Rs 5 lakh was key to the market enthusiasm. |
| Description: | The Times of India, Kolkata, 19 Dec 2023. |
| URI: | https://timesofindia.indiatimes.com/city/kolkata/nissan-magnite-pandemic-launch-case-study-iim-a-kolkata/articleshow/106107569.cms https://ir.iimcal.ac.in:8443/jspui/handle/123456789/4613 |
| Appears in Collections: | IIMs News Section |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Nissan Magnite’s pandemic launch a case study at IIM-A.pdf | Nissan Magnite’s pandemic launch a case study at IIM-A | 681.83 kB | Adobe PDF | View/Open |
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