Please use this identifier to cite or link to this item:
https://ir.iimcal.ac.in:8443/jspui/handle/123456789/4507| Title: | Marketing management and beyond: a historical overview |
| Authors: | Dholakia, Ruby Roy Dholakia, Nikhilesh |
| Issue Date: | Oct-1977 |
| Publisher: | Indian Institute of Management Calcutta, Kolkata |
| Series/Report no.: | Vol. 4;No. 4 |
| Description: | Dr. R. R. Dholakia is on the Marketing faculty of IIM Calcutta | Dr. N Dholakia is visiting IIM Calcutta, he is a member of the Marketing area of IIM Ahmedabad p. 279-290 Issue Editor – S. K. Chakraborty |
| URI: | https://ir.iimcal.ac.in:8443/jspui/handle/123456789/4507 |
| ISSN: | 0304-0941(print version) |
| Appears in Collections: | Issue 4, October 1977 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Marketing management and beyond.pdf Until 2027-12-31 | Marketing management | 8.93 MB | Adobe PDF | View/Open Request a copy |
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