1. IR@IIMC
  2. DECISION (IIMC Official Journal)
  3. 1977, Volume 4
  4. Issue 4, October 1977
Please use this identifier to cite or link to this item: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/4507
Full metadata record
DC FieldValueLanguage
dc.contributor.authorDholakia, Ruby Roy
dc.contributor.authorDholakia, Nikhilesh
dc.date.accessioned2023-06-17T13:28:54Z
dc.date.available2023-06-17T13:28:54Z
dc.date.issued1977-10
dc.identifier.issn0304-0941(print version)
dc.identifier.urihttps://ir.iimcal.ac.in:8443/jspui/handle/123456789/4507
dc.descriptionDr. R. R. Dholakia is on the Marketing faculty of IIM Calcutta | Dr. N Dholakia is visiting IIM Calcutta, he is a member of the Marketing area of IIM Ahmedabaden_US
dc.descriptionp. 279-290
dc.descriptionIssue Editor – S. K. Chakraborty
dc.language.isoen_USen_US
dc.publisherIndian Institute of Management Calcutta, Kolkataen_US
dc.relation.ispartofseriesVol. 4;No. 4
dc.titleMarketing management and beyond: a historical overviewen_US
dc.typeArticleen_US
Appears in Collections:Issue 4, October 1977

Files in This Item:
File Description SizeFormat 
Marketing management and beyond.pdf
  Until 2027-12-31		Marketing management8.93 MBAdobe PDFView/Open Request a copy
Show simple item record


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.