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Title: Economy through packaging: A case study
Authors: Mitra, Chitta
Issue Date: Oct-1977
Publisher: Indian Institute of Management Calcutta, Kolkata
Series/Report no.: Vol. 4;No. 4
Description: Prof Mitra belongs to the Marketing Faculty of IIM Calcutta
p. 271-277
Issue Editor – S. K. Chakraborty
ISSN: 0304-0941(print version)
Appears in Collections:Issue 4, October 1977

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