Please use this identifier to cite or link to this item: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/4468
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dc.contributor.authorSingh, Ramendra
dc.contributor.authorDas, Gopal
dc.contributor.authorJain, Tanisha
dc.date.accessioned2023-05-15T10:56:39Z
dc.date.available2023-05-15T10:56:39Z
dc.date.issued2022
dc.identifier.urihttps://ir.iimcal.ac.in:8443/jspui/handle/123456789/4468
dc.identifier.urihttps://www.iimcal.ac.in/case-studies-lists#accordion-6
dc.descriptionData Source :- Primary and secondaryen_US
dc.descriptionSetting :- COVID and Consumer behaviour
dc.descriptionCase Reference No. :- IIMC-CRC-2022-02
dc.descriptionCase Length :- 17 pages + Teaching Note
dc.description.abstractThis case attempts to understand the changes that the pandemic has induced in the consumers’ decision-making processes. The case also presents a comparison of rural and urban consumers’ behavior, and assess the differences. We the explore how companies could benefit from this changing pattern of consumption, post the pandemic, and how companies can modify their marketing strategy to include rural consumers in the ecommerce marketen_US
dc.language.isoen_USen_US
dc.publisherIndian Institute of Management Calcutta Case Research Centeren_US
dc.subjectRural vs urban consumer behavioren_US
dc.subjectConsumer behavior during pandemicen_US
dc.subjectConsumer decision makingen_US
dc.titleConsumer Behavior During a Pandemic: A Rural versus Urban Comparisonen_US
dc.typeArticleen_US
Appears in Collections:2022-23

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