Consumer Behavior During a Pandemic: A Rural versus Urban Comparison

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DC Field	Value	Language
dc.contributor.author	Singh, Ramendra
dc.contributor.author	Das, Gopal
dc.contributor.author	Jain, Tanisha
dc.date.accessioned	2023-05-15T10:56:39Z
dc.date.available	2023-05-15T10:56:39Z
dc.date.issued	2022
dc.identifier.uri	https://ir.iimcal.ac.in:8443/jspui/handle/123456789/4468
dc.identifier.uri	https://www.iimcal.ac.in/case-studies-lists#accordion-6
dc.description	Data Source :- Primary and secondary	en_US
dc.description	Setting :- COVID and Consumer behaviour
dc.description	Case Reference No. :- IIMC-CRC-2022-02
dc.description	Case Length :- 17 pages + Teaching Note
dc.description.abstract	This case attempts to understand the changes that the pandemic has induced in the consumers’ decision-making processes. The case also presents a comparison of rural and urban consumers’ behavior, and assess the differences. We the explore how companies could benefit from this changing pattern of consumption, post the pandemic, and how companies can modify their marketing strategy to include rural consumers in the ecommerce market	en_US
dc.language.iso	en_US	en_US
dc.publisher	Indian Institute of Management Calcutta Case Research Center	en_US
dc.subject	Rural vs urban consumer behavior	en_US
dc.subject	Consumer behavior during pandemic	en_US
dc.subject	Consumer decision making	en_US
dc.title	Consumer Behavior During a Pandemic: A Rural versus Urban Comparison	en_US
dc.type	Article	en_US
Appears in Collections:	2022-23

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