Please use this identifier to cite or link to this item: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/4468
Title: Consumer Behavior During a Pandemic: A Rural versus Urban Comparison
Authors: Singh, Ramendra
Das, Gopal
Jain, Tanisha
Keywords: Rural vs urban consumer behavior
Consumer behavior during pandemic
Consumer decision making
Issue Date: 2022
Publisher: Indian Institute of Management Calcutta Case Research Center
Abstract: This case attempts to understand the changes that the pandemic has induced in the consumers’ decision-making processes. The case also presents a comparison of rural and urban consumers’ behavior, and assess the differences. We the explore how companies could benefit from this changing pattern of consumption, post the pandemic, and how companies can modify their marketing strategy to include rural consumers in the ecommerce market
Description: Data Source :- Primary and secondary
Setting :- COVID and Consumer behaviour
Case Reference No. :- IIMC-CRC-2022-02
Case Length :- 17 pages + Teaching Note
URI: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/4468
https://www.iimcal.ac.in/case-studies-lists#accordion-6
Appears in Collections:2022-23

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