Please use this identifier to cite or link to this item: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/4467
Title: Utkarsh – Productivity Enhancement Initiative at HPCL
Authors: Nag, Bodhibrata
Keywords: HPCL
GITAM
SWOT analysis
LPG plants
Quality
Employee empowerment
Productivity
Change initiative
Six Sigma
Petrochemicals
Public sector
Issue Date: 2022
Publisher: Indian Institute of Management Calcutta Case Research Center
Abstract: Project Utkarsh was a joint initiative of LPG SBU and HR (Marketing) to enable HPCL’s LPG plant workers and floor officers to enhance productivity levels. It aimed to utilize the power of teamwork and employee engagement through deployment of scientifically proven methods such as Kaizen, 5S, TPM, Six Sigma, etc., at every level of the hierarchy to improve shop floor efficiency. Drawing up a vision and communication strategy was the first step in Project Utkarsh. As part of knowledge sharing, the concept of participative management and empowerment was discussed with the floor workers and case studies of Japanese companies were shared with them. An Individual Development Plan and a Competency Development Plan was put in place for the officers. This prepared them to take forward the change initiatives by using problem-solving techniques and involvement of workers. The plant officers were also trained to assess workers’ competency levels. After the workers were told about the need for initiating Project Utkarsh, a three-day training program was arranged at the Gitam Institute of Management (GITAM). The program, jointly designed by HPCL and GITAM, covered areas of behavioral competencies such as responsibility, accountability, dependability, 5S, self-discipline and housekeeping. Prior to the training at GITAM, a skills matrix exercise was undertaken for all workers. To identify the opportunity areas for productivity improvement, a SWOT analysis was done for LPG plants for zone, infrastructure and market environment. After carrying out the SWOT analysis of all locations and problems in the generic categories of man, machine and method, the LPG plants were divided into three categories: “A” indicated minor problems, “B” indicated moderate problems and “C” indicated severe problems. The teams were formed such that they comprised workers with influence and expertise. Statistical tools, along with some processes of Six Sigma problem-solving techniques, were used to identify the root cause(s) and then arrive at appropriate solutions. Quality control tools such as Pareto analysis, control charts and histograms, two sample t-test, process capability, Six Sigma tools and qualitative tools such as cause-effect matrix, why-why analysis, line balancing, etc., were deployed. The SCZ LPG Zone, that was almost at the bottom (next only to WZ) of the list of zones in India (2008-09) in terms of productivity, reached the top of the table by end of the year (March 2010). The improvement in productivity was about 20% in just one year (106.6% in March 2009 to 125.6% in March 2010). Encouraged by the achievement at SC LPG Zone in its few months of implementation that led a productivity growth of about 15% (by July 2009), it was decided to extend implementation of Project Utkarsh in all the other zonal plants. The SCZ plant workers were taken across India to replicate the project in all the other zones. This served two purposes. First, the ideas were readily understood and accepted by workers of other zones and second, the workers of SCZ were highly motivated in the process. The workers of the other zones readily adopted ideas, such as shift time utilization, work discipline, etc., as they were listening to the first-hand experiences of their counterparts from the SC LPG Zone. In the year Project Utkarsh was implemented (2009-10), HPCL grew by 9.4% as against BPCL’s 6.7%, pushing BPCL to the third position primarily due to growth in bottling volumes by 10.9%. All-India average production rate increased from 1,140 cylinders per hour to 1,222 cylinders per hour, a 7.2% increase in the year. HPCL further consolidated this gain and increased its market share since then.
Description: Data Source :- Internal company records, interviews, internet sources
Setting :- The case starts with the initiatives taken at the Jatni LPG bottling plant of HPCL by the Plant Manager Imtiyaz Arshad to deal with quality issues such as valve leakage, neck leakage, underweight or overweight, appearance, quality of sealing to off-specification cylinders, issues related to testing and repair, negative tare weight cylinders, etc. To analyze, improve and control these quality parameters, a few projects were identified. The team leader for each project was drawn from among the workers, while an officer was assigned as a mentor for each team. All the projects were assessed independently by auditing teams, comprising officers and workers. And, awards were given to best four project teams. This experiment showed that projects were more likely to succeed when initiated and anchored by workers. The Jatni initiatives were later replicated at the Mysuru LPG bottling plant. The worker-driven project success at the Mysore plant led to a 20% productivity improvement consistently over one year.
Case Reference No. :- IIMC-CRC-2022-01
Case Length :- 40 pages + Teaching Note
URI: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/4467
https://www.iimcal.ac.in/case-studies-lists#accordion-7
Appears in Collections:2022-23

Files in This Item:
There are no files associated with this item.


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.