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Please use this identifier to cite or link to this item: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/4465
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dc.contributor.authorKumar, Gurugubelli Prasanna
dc.contributor.authorMishra, Prashant (Supervisor)
dc.contributor.authorJaikumar, Saravana (Supervisor)
dc.date.accessioned2023-05-15T06:10:57Z
dc.date.available2023-05-15T06:10:57Z
dc.date.issued2023
dc.identifier.urihttps://ir.iimcal.ac.in:8443/jspui/handle/123456789/4465
dc.descriptionCall No: 658.8 KUMen_US
dc.descriptionAccession No. TH276
dc.descriptionPhysical Description: 177p.; 30cm
dc.descriptionSubject Area/Academic Groups:Marketing
dc.descriptionChairperson: Ramendra Singh
dc.descriptionMembers of the Committee: Prashant Mishra, Saravana Jaikumar, Ritu Mehta, Satyabhusan Dash, Arun Sreekumar
dc.language.isoen_USen_US
dc.publisherIndian Institute of Management Calcuttaen_US
dc.subjectMarketingen_US
dc.subjectProspective unsaleable food productsen_US
dc.subjectRegret theoryen_US
dc.subjectRisk hypothesisen_US
dc.titleSelling the prospective unsaleables: evaluating the attractiveness of a promotion in clearance sales doctoral candidateen_US
dc.typeArticleen_US
Appears in Collections:Marketing

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