Please use this identifier to cite or link to this item:
https://ir.iimcal.ac.in:8443/jspui/handle/123456789/4465| Title: | Selling the prospective unsaleables: evaluating the attractiveness of a promotion in clearance sales doctoral candidate |
| Authors: | Kumar, Gurugubelli Prasanna Mishra, Prashant (Supervisor) Jaikumar, Saravana (Supervisor) |
| Keywords: | Marketing Prospective unsaleable food products Regret theory Risk hypothesis |
| Issue Date: | 2023 |
| Publisher: | Indian Institute of Management Calcutta |
| Description: | Call No: 658.8 KUM Accession No. TH276 Physical Description: 177p.; 30cm Subject Area/Academic Groups:Marketing Chairperson: Ramendra Singh Members of the Committee: Prashant Mishra, Saravana Jaikumar, Ritu Mehta, Satyabhusan Dash, Arun Sreekumar |
| URI: | https://ir.iimcal.ac.in:8443/jspui/handle/123456789/4465 |
| Appears in Collections: | Marketing |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 8. gurugubelli_prasanna_kumar.pdf | Abstract | 109.73 kB | Adobe PDF | View/Open |
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