1. IR@IIMC
  2. DECISION (IIMC Official Journal)
  3. 1977, Volume 4
  4. Issue 2, April 1977
Please use this identifier to cite or link to this item: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/4331
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dc.contributor.authorDas, Manas-
dc.date.accessioned2023-03-06T11:33:36Z-
dc.date.available2023-03-06T11:33:36Z-
dc.date.issued1977-04-
dc.identifier.issn0304-0941(print version)-
dc.identifier.urihttps://ir.iimcal.ac.in:8443/jspui/handle/123456789/4331-
dc.descriptionManas Das Faculty Member, Marketing Group, Indian Institute of Management, Calcutta; p.172-173en_US
dc.language.isoen_USen_US
dc.publisherIndian Institute of Management Calcutta, Kolkataen_US
dc.relation.ispartofseriesVol. 4;No. 2-
dc.titleReview - Cases in Advertising and Communications Management in India,en_US
dc.typeArticleen_US
Appears in Collections:Issue 2, April 1977

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