Please use this identifier to cite or link to this item: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/4331
Title: Review - Cases in Advertising and Communications Management in India,
Authors: Das, Manas
Issue Date: Apr-1977
Publisher: Indian Institute of Management Calcutta, Kolkata
Series/Report no.: Vol. 4;No. 2
Description: Manas Das Faculty Member, Marketing Group, Indian Institute of Management, Calcutta; p.172-173
URI: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/4331
ISSN: 0304-0941(print version)
Appears in Collections:Issue 2, April 1977

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