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https://ir.iimcal.ac.in:8443/jspui/handle/123456789/4287
Title: | Service robots are an option for contactless services due to the COVID-19 pandemic in the hotels |
Authors: | Mukherjee, Subhodeep Baral, Manish Mohan Venkataiah ., Chittipaka Pal, Surya Kant Nagariya, Ramji |
Keywords: | Covid-19 Service robots Contactless service Hotels Customers Acceptance |
Issue Date: | Dec-2021 |
Publisher: | Indian Institute of Management Calcutta, Kolkata |
Series/Report no.: | Vol. 48;No. 4 |
Abstract: | The development of robotics in the current COVID-19 pandemic scenario can change the face of the industries. Robots are becoming more prominent in the hospitality industry. In this scenario, the usage of service robots for hotels is the best option. This study is performed using TAM and TRI theories. The constructs selected for the study are perceived ease of use, perceived usefulness, attitudes, behavioural intention, discomfort, insecurity, and trust. Survey-based research is carried out with the help of a questionnaire. The target population are the employees working in the hotels. Ten hypotheses are proposed for the study. This study highlights the acceptance of service robots in the hotels of India. Out of ten proposed hypothesis, five hypotheses were accepted, and the rest were rejected. For data analysis, structural equation modelling in AMOS 20.0 was carried out. This study will help the managers and the top management in the adoption of service robots. |
Description: | S. Mukherjee, M. M. Baral, R. Nagariya Department of Operations, GITAM Institute of Management, GITAM (Deemed To Be University), Visakhapatnam, Andhra Pradesh, India | C. Venkataiah Indira Gandhi National Open University, Delhi, India | S. K. Pal Department of Mathematics, School of Basic Sciences and Research, Sharda University, Greater Noida, Uttar Pradesh, India |
URI: | https://ir.iimcal.ac.in:8443/jspui/handle/123456789/4287 |
ISSN: | 0304-0941(print version) |
Appears in Collections: | Issue 4, December 2021 |
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Service robots are an option for contactless services due.pdf Until 2027-03-31 | Service robots are an option for contactless services due to the COVID-19 pandemic in the hotels | 857.88 kB | Adobe PDF | View/Open Request a copy |
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