Please use this identifier to cite or link to this item: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/4256
Full metadata record
DC FieldValueLanguage
dc.contributor.authorSridhar, G.-
dc.date.accessioned2023-02-19T13:21:52Z-
dc.date.available2023-02-19T13:21:52Z-
dc.date.issued2007-
dc.identifier.issn0304-0941(print version)-
dc.identifier.urihttps://ir.iimcal.ac.in:8443/jspui/handle/123456789/4256-
dc.description.abstractPerceived risk is considered to be a key antecedent of consumer involvement and has been studied widely in varied contexts. However, decomposing the perceived risk and analyzing each dimension of risk and types of risk has been attempted only by a few researchers. This paper attempts to address this issue and presents the findings of a study. The findings indicate that the dimensions of consumer involvement are positively associated with consumer involvement. Among the six types of perceived risk, only financial performance, social and time risks were found to be positively associated with consumer involvement. The implications for managers are also discussed in the paper.en_US
dc.language.isoen_USen_US
dc.publisherIndian Institute of Management Calcutta, Kolkataen_US
dc.relation.ispartofseriesVol. 34;No. 2-
dc.titleConsumer Involvement in Product Choice: Role of Perceived Risken_US
dc.typeArticleen_US
Appears in Collections:Issue 2, July-December 2007

Files in This Item:
File Description SizeFormat 
Consumer Involvement in Product Choice.pdfConsumer Involvement in Product Choice: Role of Perceived Risk51.66 kBAdobe PDFView/Open


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.