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|Publisher:||MBAEx Magazine Committee, Indian Institute of Management Calcutta|
|Abstract:||We thought it fitting to focus our inaugural issue on areas of social significance. Can business organisations sustainably and perhaps profitably, service the needs of the poor in the country? If there is indeed a fortune at the bottom of the pyramid, how can business organisations tap it? What help do we require from the government for this? How can organisations measure the impact of their CSR activities? These are some of the issues that our inaugural issue looks to address.|
|Appears in Collections:||Volume 1, October 2014 (1st ed.)|
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|Editor's desk.pdf||EDITORS’ DESK||1.68 MB||Adobe PDF|
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