Please use this identifier to cite or link to this item:
https://ir.iimcal.ac.in:8443/jspui/handle/123456789/4154Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Sarkar, Soumya | - |
| dc.date.accessioned | 2022-11-11T06:26:40Z | - |
| dc.date.available | 2022-11-11T06:26:40Z | - |
| dc.date.issued | 2012 | - |
| dc.identifier.issn | 0304-0941 | - |
| dc.identifier.uri | https://ir.iimcal.ac.in:8443/jspui/handle/123456789/4154 | - |
| dc.description | Biosketch: Sarkar, Soumya, Assistant Professor, Marketing Indian Institute of Management Udaipur | en_US |
| dc.description | p81-82. 2p. | - |
| dc.description.abstract | The article reviews the book "Business-to-Business Marketing," 2nd edition, by Ross Brennan, Louise Canning and Raymond McDowell. | en_US |
| dc.language.iso | en_US | en_US |
| dc.publisher | Indian Institute of Management Calcutta, Kolkata | en_US |
| dc.relation.ispartofseries | Vol.39;No.1 | - |
| dc.subject | Marketing strategy | en_US |
| dc.subject | Nonfiction | en_US |
| dc.title | Book Reviews - Business-to-Business Marketing | en_US |
| dc.type | Article | en_US |
| Appears in Collections: | Issue 1, April 2012 | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Business-to-Business Marketing.pdf Until 2027-03-31 | Business-to-Business Marketing | 21.73 kB | Adobe PDF | View/Open Request a copy |
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