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Title: Book Reviews - Business-to-Business Marketing
Authors: Sarkar, Soumya
Keywords: Marketing strategy
Issue Date: 2012
Publisher: Indian Institute of Management Calcutta, Kolkata
Series/Report no.: Vol.39;No.1
Abstract: The article reviews the book "Business-to-Business Marketing," 2nd edition, by Ross Brennan, Louise Canning and Raymond McDowell.
Description: Biosketch: Sarkar, Soumya, Assistant Professor, Marketing Indian Institute of Management Udaipur
p81-82. 2p.
ISSN: 0304-0941
Appears in Collections:Issue 1, April 2012

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