Please use this identifier to cite or link to this item:
https://ir.iimcal.ac.in:8443/jspui/handle/123456789/4154| Title: | Book Reviews - Business-to-Business Marketing |
| Authors: | Sarkar, Soumya |
| Keywords: | Marketing strategy Nonfiction |
| Issue Date: | 2012 |
| Publisher: | Indian Institute of Management Calcutta, Kolkata |
| Series/Report no.: | Vol.39;No.1 |
| Abstract: | The article reviews the book "Business-to-Business Marketing," 2nd edition, by Ross Brennan, Louise Canning and Raymond McDowell. |
| Description: | Biosketch: Sarkar, Soumya, Assistant Professor, Marketing Indian Institute of Management Udaipur p81-82. 2p. |
| URI: | https://ir.iimcal.ac.in:8443/jspui/handle/123456789/4154 |
| ISSN: | 0304-0941 |
| Appears in Collections: | Issue 1, April 2012 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Business-to-Business Marketing.pdf Until 2027-03-31 | Business-to-Business Marketing | 21.73 kB | Adobe PDF | View/Open Request a copy |
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