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Title: Case Study - The Aura of Green: Commitment in an Age of Uncertainty
Authors: Sinha, Anup
Gilpin, Jamie
Keywords: Renewable energy sources
Qualitative research
Issue Date: 2009
Publisher: Indian Institute of Management Calcutta, Kolkata
Series/Report no.: Vol.36;No.2
Abstract: The article presents a case study regarding the commitment of Dale Eldridge, chief executive officer (CEO) of Aura Renewable Energy Corp. in St. Louis, Missouri, on climate change. It explores how Eldridge contemplates on the future of his firm which motivated him to develop a three-dimensional (3-D) computer environment technology. It discusses the environmental commitment of the firm and the use of biogas, a king of renewable energy, as a source of energy which was utilized by Aura.
Description: p51-72. 22p. 1 Diagram, 4 Charts, 2 Graphs.
ISSN: 0304-0941
Appears in Collections:Issue 2, August-November 2009

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