The Paradigm Shift: Envisioning “Hybrid” Hyperlocal delivery systems

Abstract

The world is rapidly adopting several technologies and the rate of such adoption has never been so high. With the introduction of the iPhone in 2008, the entire business world has forayed into an unprecedented digital domain. Throughout the recent decade many businesses have hence migrated to the digital landscape and with 4G data in widespread access, many underprivileged classes too have become “netizens”. Amidst such disruptions, e-commerce has been one of the best recipients of this “internet advantage”. In fact, post demonetization many people have adopted digital payment as a regular choice of transaction, and this has led to even more convenience for online shopping. With such disruptive growth, many ecommerce giants have been constantly upgrading their supply chain models to be more efficient and robust to the up- surging demand. They have indeed become so efficient that we are in an era of “hyper efficiency” where delay is now accounted for in the scale of minutes. Despite such improvements, availability and competition have proven to be a pinprick to these giants.