Please use this identifier to cite or link to this item:
https://ir.iimcal.ac.in:8443/jspui/handle/123456789/4060| Title: | Marketing planning, evaluation and control : an impirical study of current practices, in Indian companies and recommendations for Indian managers |
| Authors: | Baxamusa, Zoeb H. |
| Keywords: | Marketing opportunity Marketing planning Leadership Mathematical prediction |
| Issue Date: | 1994 |
| Publisher: | Indian Institute of Management Calcutta |
| Description: | Call No: 658.8 BAX Accession No. TH263 Physical Description: viii, 643p.; 29cm. Subject Area/Academic Groups: Marketing Members, DPR Committee: Sudas Roy, A. Mohanti |
| URI: | https://ir.iimcal.ac.in:8443/jspui/handle/123456789/4060 |
| Appears in Collections: | Marketing |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Marketing planning.pdf | Marketing planning, evaluation and control | 4.71 MB | Adobe PDF |  View/Open |
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