Marketing planning, evaluation and control : an impirical study of current practices, in Indian companies and recommendations for Indian managers

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DC Field	Value	Language
dc.contributor.author	Baxamusa, Zoeb H.
dc.date.accessioned	2022-10-21T02:19:30Z
dc.date.available	2022-10-21T02:19:30Z
dc.date.issued	1994
dc.identifier.uri	https://ir.iimcal.ac.in:8443/jspui/handle/123456789/4060
dc.description	Call No: 658.8 BAX	en_US
dc.description	Accession No. TH263
dc.description	Physical Description: viii, 643p.; 29cm.
dc.description	Subject Area/Academic Groups: Marketing
dc.description	Members, DPR Committee: Sudas Roy, A. Mohanti
dc.language.iso	en_US	en_US
dc.publisher	Indian Institute of Management Calcutta	en_US
dc.subject	Marketing opportunity	en_US
dc.subject	Marketing planning	en_US
dc.subject	Leadership	en_US
dc.subject	Mathematical prediction	en_US
dc.title	Marketing planning, evaluation and control : an impirical study of current practices, in Indian companies and recommendations for Indian managers	en_US
dc.type	Article	en_US
Appears in Collections:	Marketing

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