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Title: Marketing planning, evaluation and control : an impirical study of current practices, in Indian companies and recommendations for Indian managers
Authors: Baxamusa, Zoeb H.
Keywords: Marketing opportunity
Marketing planning
Mathematical prediction
Issue Date: 1994
Publisher: Indian Institute of Management Calcutta
Description: Call No: 658.8 BAX
Accession No. TH263
Physical Description: viii, 643p.; 29cm.
Subject Area/Academic Groups: Marketing
Members, DPR Committee: Sudas Roy, A. Mohanti
Appears in Collections:Marketing

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