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|Title:||Marketing planning, evaluation and control : an impirical study of current practices, in Indian companies and recommendations for Indian managers|
|Authors:||Baxamusa, Zoeb H.|
|Publisher:||Indian Institute of Management Calcutta|
|Description:||Call No: 658.8 BAX|
Accession No. TH263
Physical Description: viii, 643p.; 29cm.
Subject Area/Academic Groups: Marketing
Members, DPR Committee: Sudas Roy, A. Mohanti
|Appears in Collections:||Marketing|
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|Marketing planning.pdf||Marketing planning, evaluation and control||4.71 MB||Adobe PDF|
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