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Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Sharma, Ritika | |
dc.contributor.author | Mishra, Prashant (Supervisor) | |
dc.contributor.author | Jaikumar, Saravana (Supervisor) | |
dc.date.accessioned | 2022-10-18T06:30:58Z | |
dc.date.available | 2022-10-18T06:30:58Z | |
dc.date.issued | 2022 | |
dc.identifier.uri | https://ir.iimcal.ac.in:8443/jspui/handle/123456789/4043 | |
dc.description | Call No: 658.8 SHA | en_US |
dc.description | Accession No. TH248 | |
dc.description | Physical Description: xvii, 178p. ; 29cm | |
dc.description | Subject Area/Academic Groups: Marketing | |
dc.description | Members, DPR Committee: Prashant Mishra, Saravana Jaikumar, Ramendra Singh, Abhishek Mishra, Arun Sreekumar | |
dc.description | Chairperson: Sourav Bhattacharya | |
dc.language.iso | en_US | en_US |
dc.publisher | Indian Institutte of Management Calcutta | en_US |
dc.subject | Online marketplaces | en_US |
dc.subject | Supply chain | en_US |
dc.subject | Marketing | en_US |
dc.subject | Scarcity | en_US |
dc.subject | Online retailers | en_US |
dc.subject | E-commerce | |
dc.subject | Commodity theory | |
dc.subject | Marketing literature | |
dc.title | Spillover effects from an online marketplace brand to a product brand under conditions of distribution exclusivity | en_US |
dc.type | Article | en_US |
Appears in Collections: | Marketing |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
248 abstract_ritika_sharma.pdf | Spillover effects from an online marketplace brand to a product brand under conditions of distribution exclusivity | 138.42 kB | Adobe PDF | ![]() View/Open |
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