1. IR@IIMC
  2. Doctoral Theses
  3. Marketing
Please use this identifier to cite or link to this item: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/4043
Full metadata record
DC FieldValueLanguage
dc.contributor.authorSharma, Ritika
dc.contributor.authorMishra, Prashant (Supervisor)
dc.contributor.authorJaikumar, Saravana (Supervisor)
dc.date.accessioned2022-10-18T06:30:58Z
dc.date.available2022-10-18T06:30:58Z
dc.date.issued2022
dc.identifier.urihttps://ir.iimcal.ac.in:8443/jspui/handle/123456789/4043
dc.descriptionCall No: 658.8 SHAen_US
dc.descriptionAccession No. TH248
dc.descriptionPhysical Description: xvii, 178p. ; 29cm
dc.descriptionSubject Area/Academic Groups: Marketing
dc.descriptionMembers, DPR Committee: Prashant Mishra, Saravana Jaikumar, Ramendra Singh, Abhishek Mishra, Arun Sreekumar
dc.descriptionChairperson: Sourav Bhattacharya
dc.language.isoen_USen_US
dc.publisherIndian Institutte of Management Calcuttaen_US
dc.subjectOnline marketplacesen_US
dc.subjectSupply chainen_US
dc.subjectMarketingen_US
dc.subjectScarcityen_US
dc.subjectOnline retailersen_US
dc.subjectE-commerce
dc.subjectCommodity theory
dc.subjectMarketing literature
dc.titleSpillover effects from an online marketplace brand to a product brand under conditions of distribution exclusivityen_US
dc.typeArticleen_US
Appears in Collections:Marketing

Files in This Item:
File Description SizeFormat 
248 abstract_ritika_sharma.pdfSpillover effects from an online marketplace brand to a product brand under conditions of distribution exclusivity138.42 kBAdobe PDFThumbnail
View/Open
Show simple item record


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.