Please use this identifier to cite or link to this item:
https://ir.iimcal.ac.in:8443/jspui/handle/123456789/4043| Title: | Spillover effects from an online marketplace brand to a product brand under conditions of distribution exclusivity |
| Authors: | Sharma, Ritika Mishra, Prashant (Supervisor) Jaikumar, Saravana (Supervisor) |
| Keywords: | Online marketplaces Supply chain Marketing Scarcity Online retailers E-commerce Commodity theory Marketing literature |
| Issue Date: | 2022 |
| Publisher: | Indian Institutte of Management Calcutta |
| Description: | Call No: 658.8 SHA Accession No. TH248 Physical Description: xvii, 178p. ; 29cm Subject Area/Academic Groups: Marketing Members, DPR Committee: Prashant Mishra, Saravana Jaikumar, Ramendra Singh, Abhishek Mishra, Arun Sreekumar Chairperson: Sourav Bhattacharya |
| URI: | https://ir.iimcal.ac.in:8443/jspui/handle/123456789/4043 |
| Appears in Collections: | Marketing |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 248 abstract_ritika_sharma.pdf | Spillover effects from an online marketplace brand to a product brand under conditions of distribution exclusivity | 138.42 kB | Adobe PDF |  View/Open |
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