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Title: Review - Marketing : Environment, Concepts and cases
Authors: Kakkar, Pradeep
Keywords: Review
Issue Date: Jul-1980
Publisher: Indian Institute of Management Calcutta, Kolkata
Description: Pradeep Kakkar Faculty Member, Marketing Area, IIM, Calcuita; p.253-255
ISSN: 0304-0941(print version)
Appears in Collections:Issue 3, July 1980

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