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dc.contributor.authorMishra, Prashant
dc.contributor.authorBakshi, Madhupa
dc.contributor.authorShreshtha, Kumar
dc.contributor.authorB, Karthikeyan
dc.descriptionData Source :- Primary and Secondary
dc.descriptionSetting :- India, Consumer Durable, Brand Repositioning
dc.descriptionCase Reference No. :- IIMC-CRC-2021-01
dc.descriptionCase Length :- 18 Pages + teaching note
dc.description.abstractThis case is set in May 2017, at the Havells India headquarters in Noida. The brand integration team at Havells has planned and executed the acquisition of Lloyds successfully to enter the household electronic equipment business. For many years Havells India ltd was considering making an entry into the consumer appliances market organically. In early 2017, Havells had an opportunity to buy out the IP rights and existing businesses of the Lloyd brand. After several rounds of discussions that took place between the two firms, on 8th May, 2017, Havells completed acquisition of the consumer business infrastructure of Lloyd along with its business infrastructure and distribution network, intellectual properties and the brand.
dc.publisherIndian Institute of Management Calcutta Case Research Center
dc.subjectBrand Acquisition
dc.subjectBrand Repositioning
dc.titleRepositioning for Success: The Llyod's Acquisition by Havells India
Appears in Collections:2021-22

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