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Title: Repositioning for Success: The Llyod's Acquisition by Havells India
Authors: Mishra, Prashant
Bakshi, Madhupa
Shreshtha, Kumar
B, Karthikeyan
Keywords: Brand Acquisition
Brand Repositioning
Issue Date: 2022
Publisher: Indian Institute of Management Calcutta Case Research Center
Abstract: This case is set in May 2017, at the Havells India headquarters in Noida. The brand integration team at Havells has planned and executed the acquisition of Lloyds successfully to enter the household electronic equipment business. For many years Havells India ltd was considering making an entry into the consumer appliances market organically. In early 2017, Havells had an opportunity to buy out the IP rights and existing businesses of the Lloyd brand. After several rounds of discussions that took place between the two firms, on 8th May, 2017, Havells completed acquisition of the consumer business infrastructure of Lloyd along with its business infrastructure and distribution network, intellectual properties and the brand.
Description: Data Source :- Primary and Secondary
Setting :- India, Consumer Durable, Brand Repositioning
Case Reference No. :- IIMC-CRC-2021-01
Case Length :- 18 Pages + teaching note
Appears in Collections:2021-22

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