Market Analytics at YouGo Cabs

Please use this identifier to cite or link to this item: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/3829

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DC Field	Value	Language
dc.contributor.author	Sarkar, Sahadeb
dc.contributor.author	Pethe, Shivanee
dc.date.accessioned	2022-05-05T09:26:59Z	-
dc.date.available	2022-05-05T09:26:59Z	-
dc.date.issued	2020
dc.identifier.uri	https://www.iimcal.ac.in/case-studies-lists#accordion-1
dc.identifier.uri	https://ir.iimcal.ac.in:8443/jspui/handle/123456789/3829	-
dc.description	Data Source :- Simulated Data
dc.description	Setting :- Application-based cab-rental company
dc.description	Case Reference No. :- IIMC-CRC-2019-09
dc.description	Case Length :- 20 pages + Teaching Note
dc.description.abstract	YouGo Cabs is currently India’s fastest growing cab-rental company based on market share. However, while their market share is increasing, the board of governors at YouGo Cabs has noticed that the company’s profit is not showing significant improvement. YouGo Cabs has now hired Ravi Kumar, a hotshot in emerging market consultancy, to look into this problem. It is now time for Kumar, to work with his team and give a presentation to the Board on the problems that the firm is facing and on the areas that they can focus on for improved profit. What kind of analysis should he conduct using the data he has collected? What insights should he present to the board?
dc.publisher	Indian Institute of Management Calcutta Case Research Center
dc.subject	Business Statistics
dc.subject	Regression Analysis
dc.subject	Market Insights
dc.subject	Excel-Based Analysis
dc.title	Market Analytics at YouGo Cabs
dc.type	Case
Appears in Collections:	2019-20

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