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https://ir.iimcal.ac.in:8443/jspui/handle/123456789/3829| Title: | Market Analytics at YouGo Cabs |
| Authors: | Sarkar, Sahadeb Pethe, Shivanee |
| Keywords: | Business Statistics Regression Analysis Market Insights Excel-Based Analysis |
| Issue Date: | 2020 |
| Publisher: | Indian Institute of Management Calcutta Case Research Center |
| Abstract: | YouGo Cabs is currently India’s fastest growing cab-rental company based on market share. However, while their market share is increasing, the board of governors at YouGo Cabs has noticed that the company’s profit is not showing significant improvement. YouGo Cabs has now hired Ravi Kumar, a hotshot in emerging market consultancy, to look into this problem. It is now time for Kumar, to work with his team and give a presentation to the Board on the problems that the firm is facing and on the areas that they can focus on for improved profit. What kind of analysis should he conduct using the data he has collected? What insights should he present to the board? |
| Description: | Data Source :- Simulated Data Setting :- Application-based cab-rental company Case Reference No. :- IIMC-CRC-2019-09 Case Length :- 20 pages + Teaching Note |
| URI: | https://www.iimcal.ac.in/case-studies-lists#accordion-1 https://ir.iimcal.ac.in:8443/jspui/handle/123456789/3829 |
| Appears in Collections: | 2019-20 |
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