Mendine Pharmaceuticals: Integrating Forecasting and Production Planning

Abstract

The Operations Head at Mendine Pharmaceuticals, is facing an arduous task of coming up with a production plan of 450 ml SKU of their flagship product (Carmozyme) for the next three months. This requires an appropriate demand forecasting from past data considering various aspects like random variation, trend etc. This case explores a combination of forecasting and production planning to determine optimal service level that maximizes multi-period projected profit.