Please use this identifier to cite or link to this item: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/3828
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dc.contributor.authorBasu, Sumanta
dc.contributor.authorJoshi, Raunak
dc.contributor.authorRavindran, Vyshakh
dc.date.accessioned2022-05-05T09:26:59Z-
dc.date.available2022-05-05T09:26:59Z-
dc.date.issued2020
dc.identifier.urihttps://www.iimcal.ac.in/case-studies-lists#accordion-4
dc.identifier.urihttps://ir.iimcal.ac.in:8443/jspui/handle/123456789/3828-
dc.descriptionData Source :- Primary Data
dc.descriptionSetting :- Pharmaceutical Industry
dc.descriptionCase Reference No. :- IIMC-CRC-2019-08
dc.descriptionCase Length :- Part A: 7 pages; Part B: 5 pages + Teaching Note
dc.description.abstractThe Operations Head at Mendine Pharmaceuticals, is facing an arduous task of coming up with a production plan of 450 ml SKU of their flagship product (Carmozyme) for the next three months. This requires an appropriate demand forecasting from past data considering various aspects like random variation, trend etc. This case explores a combination of forecasting and production planning to determine optimal service level that maximizes multi-period projected profit.
dc.publisherIndian Institute of Management Calcutta Case Research Center
dc.subjectForecasting
dc.subjectProduction Planning
dc.subjectService Level
dc.subjectBuyback
dc.subjectHealthcare
dc.titleMendine Pharmaceuticals: Integrating Forecasting and Production Planning
dc.typeCase
Appears in Collections:2019-20

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