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Please use this identifier to cite or link to this item: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/3827
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dc.contributor.authorPrasad J, Nimruji
dc.date.accessioned2022-05-05T09:26:59Z-
dc.date.available2022-05-05T09:26:59Z-
dc.date.issued2020
dc.identifier.urihttps://www.iimcal.ac.in/case-studies-lists#accordion-2
dc.identifier.urihttps://ir.iimcal.ac.in:8443/jspui/handle/123456789/3827-
dc.descriptionData Source :- Primary data
dc.descriptionSetting :- Launching a start-up in online pharmacy space
dc.descriptionCase Reference No. :- IIMC-CRC-2019-07
dc.descriptionCase Length :- 14 Pages + Teaching note
dc.description.abstractSaveonmedicals.com is an e-commerce startup launched by a husband-wife couple in India. It operates in the online pharmacy and healthcare space. Beginning as a pure online pharmacy, Saveonmedicals.com expands its business model to include healthcare services, such as online consultation, intermediation of speciality services and off-line clinics. The case explains the journey of the entrepreneurial team during the four year period after the launch of the start-up in May 2015. This is a general management perspective and involves understanding several decision situations and the effectual processes involved in them. Participants have to reflect upon the choices being made by the entrepreneurial founding team.
dc.publisherIndian Institute of Management Calcutta Case Research Center
dc.subjectOnline Pharmacy
dc.subjectStart-Up
dc.subjectEffectuation
dc.subjectEntrepreneurship
dc.subjectRegulation
dc.titleSaveonmedicals.com: Starting an Online Pharmacy in India
dc.typeCase
Appears in Collections:2019-20

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