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https://ir.iimcal.ac.in:8443/jspui/handle/123456789/3827| Title: | Saveonmedicals.com: Starting an Online Pharmacy in India |
| Authors: | Prasad J, Nimruji |
| Keywords: | Online Pharmacy Start-Up Effectuation Entrepreneurship Regulation |
| Issue Date: | 2020 |
| Publisher: | Indian Institute of Management Calcutta Case Research Center |
| Abstract: | Saveonmedicals.com is an e-commerce startup launched by a husband-wife couple in India. It operates in the online pharmacy and healthcare space. Beginning as a pure online pharmacy, Saveonmedicals.com expands its business model to include healthcare services, such as online consultation, intermediation of speciality services and off-line clinics. The case explains the journey of the entrepreneurial team during the four year period after the launch of the start-up in May 2015. This is a general management perspective and involves understanding several decision situations and the effectual processes involved in them. Participants have to reflect upon the choices being made by the entrepreneurial founding team. |
| Description: | Data Source :- Primary data Setting :- Launching a start-up in online pharmacy space Case Reference No. :- IIMC-CRC-2019-07 Case Length :- 14 Pages + Teaching note |
| URI: | https://www.iimcal.ac.in/case-studies-lists#accordion-2 https://ir.iimcal.ac.in:8443/jspui/handle/123456789/3827 |
| Appears in Collections: | 2019-20 |
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