Simulanis: Transforming Training Digitally Through Augmented and Virtual Reality

Abstract

Simulanis started its journey in 2013 and have a come a long way operating in the educational technology domain. Simulanis leveraged augmented reality (AR), virtual reality (VR) and 3D simulation technologies to develop cutting-edge interactive, engaging, and immersive products for learning and training and was instrumental in improving the skills of individuals. The business of Simulanis had taken off through achievements as Simulanis was India’s most awarded AR and VR company. The success story of Simulanis in the pharmacy sector is the most impressive. The learning and training programs of organizations benefited immensely by adopting Simulanis’ VR and AR modules and the company witnessed 100 percent, repeat clients. The products that Simulanis created for the pharmaceutical sector were targeted to operators and engineers, working in the pharmaceutical manufacturing areas, to help them get effectively trained on handling dangerous equipment and processes through VR. Simulanis also provided analytics capabilities on top of their offering. The case is set in December 2018, in Delhi where Raman Talwar is reflecting on how to take his AR and VR based start-up Simulanis forward. The Indian market was still not open to the adoption of the new age applications and the high costs of the VR and AR hardware made things more difficult. Moreover, Simulanis has focused mostly on a service-based approach and this made scaling up a challenging task. Will Talwar succeed in scaling up Simulanis?