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https://ir.iimcal.ac.in:8443/jspui/handle/123456789/3794| Title: | GNRC Limited |
| Authors: | Banerjee, Ashok Sista, Suren |
| Keywords: | Healthcare Innovative Marketing Business Model Valuation |
| Issue Date: | 2018 |
| Publisher: | Indian Institute of Management Calcutta Case Research Center |
| Abstract: | The case highlights how to provide affordable and quality healthcare services in a region in India which is not known to have super specialty healthcare facilities. The case also highlights the amazing life story of a doctor who had shunned lucrative opportunities in Delhi to serve his native province. The case discusses a unique business model of running hospitals profitably. Such unique model provides challenges to the existing business practices of the company. The case is intended for use in courses on Strategic Management, Services Marketing, Business Valuation, and Cost Management |
| Description: | Data Source :- GNRC Ltd. Setting :- Field case Case Reference No. :- IIMC-CRC-2017-09 Case Length :- 29 Pages + Teaching Note |
| URI: | https://www.iimcal.ac.in/case-studies-lists#accordion-0 https://ir.iimcal.ac.in:8443/jspui/handle/123456789/3794 |
| Appears in Collections: | 2017-18 |
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