Please use this identifier to cite or link to this item: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/3789
Title: Wipro Limited: Building a World Class Ecosystem
Authors: Bose, Indranil
K. Jha, Ashish
Keywords: Business Strategy
Entrepreneurship
Go-To-Market Strategy
Innovation Ecosystem
Innovation Strategy
It Industry
It Startups
Open Innovation
Venture Funding.
Issue Date: 2018
Publisher: Indian Institute of Management Calcutta Case Research Center
Abstract: The fast-paced growth of technology paradigms has forced IT firms across the world to look for novel ways to innovate and stay competitive. This case documents the journey of Wipro Limited, one of the largest IT services firms of India as it adopted an open innovation approach to stay in competition. Wipro partnered with start-ups across India and the US through multiple modes to develop an ecosystem which could benefit both Wipro, its clients as well the smaller technology start-ups. The case brings forth intricacies of a success story of the implementation of a multi-pronged approach to develop an open innovation ecosystem in the IT industry and explores how Wipro creates synergies between its different paths for open innovation.
Description: Data Source :- Field research.
Setting :- IT industry in India and the US.
Case Reference No. :- IIMC-CRC-2017-04
Case Length :- 21 pages + teaching note.
URI: https://www.iimcal.ac.in/case-studies-lists#accordion-0
https://ir.iimcal.ac.in:8443/jspui/handle/123456789/3789
Appears in Collections:2017-18

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