Country Petroleum Corporation: INSICIDE

Rakesh Ranjan, Kumar; Sista, Suren

Please use this identifier to cite or link to this item: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/3785

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DC Field	Value	Language
dc.contributor.author	Rakesh Ranjan, Kumar
dc.contributor.author	Sista, Suren
dc.date.accessioned	2022-05-05T09:26:22Z	-
dc.date.available	2022-05-05T09:26:22Z	-
dc.date.issued	2018
dc.identifier.uri	https://www.iimcal.ac.in/case-studies-lists#accordion-5
dc.identifier.uri	https://ir.iimcal.ac.in:8443/jspui/handle/123456789/3785	-
dc.description	Data Source :- Secondary Sources, Company records
dc.description	Setting :- Case spans two contexts: Insecticide industry, PSUs
dc.description	Case Reference No. :- IIMC-CRC-2017-21
dc.description	Case Length :- 21 pages + teaching note.
dc.description.abstract	INSICIDE has been an insecticide brand that belongs to Country Petroleum Corporation (CPC). The brand has remained small in terms of market share, and has been a very small proportion of the company’s value business. The brand originated in the mid-nineties but could not keep pace with the changing insecticide industry. CPC, an energy company of India and a public sector undertaking, was unable to decide whether to continue with the brand as such, to close it down or to revitalize it. The case discusses the changed insecticides space in India, and the evolving consumer behavior and preferences. The case also highlights CPC’s strength, weaknesses, priorities, and dilemma regarding the brand.
dc.publisher	Indian Institute of Management Calcutta Case Research Center
dc.subject	Channel
dc.subject	Distribution
dc.subject	Sales
dc.subject	Brand
dc.subject	Agri-Business
dc.subject	Fmcg
dc.subject	India
dc.title	Country Petroleum Corporation: INSICIDE
dc.type	Case
Appears in Collections:	2017-18

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