Please use this identifier to cite or link to this item: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/3784
Title: Asian Paints: Reinventing the Supply Chain
Authors: Bose, Indranil
Sharma, Satyendra
Keywords: Agility
Business Transformation
Customer Relationship Management
Dealer Network
Efficiency
Online Portal
Responsiveness
Supplier Network
Supply Chain Management.
Issue Date: 2018
Publisher: Indian Institute of Management Calcutta Case Research Center
Abstract: Asian Paints is currently India’s largest and Asia’s third largest paint manufacturing company. Its supply chain strategy is a culmination of an evolution that has happened over six decades. Effective management of product variety, locating plants strategically, loyal vendor relations and excellent distribution management practices have brought tremendous efficiency and responsiveness to its supply chain. Asian Paints’ supply chain is also strengthened by its smart use of information technology, vastly improving transparency between the company, its dealers, and its suppliers. The Dealer Portal is not merely a platform to place orders but a single effective point of communication between Asian Paints and its dealer network. The postponement strategy that it has implemented through its Colour World initiative has proved to be a game changer in the industry. All of these supply chain initiatives were soon adopted by its competitors after they have noticed the benefits reaped by Asian Paints. This study will explore how Asian Paints has reinvented its supply chain from time to time to sustain its competitive advantage.
Description: Data Source :- Secondary research
Setting :- Paints industry in India.
Case Reference No. :- IIMC-CRC-2017-20
Case Length :- 18 pages + Teaching Note
URI: https://www.iimcal.ac.in/case-studies-lists#accordion-4
https://ir.iimcal.ac.in:8443/jspui/handle/123456789/3784
Appears in Collections:2017-18

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