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Please use this identifier to cite or link to this item: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/3781
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dc.contributor.authorBose, Indranil
dc.contributor.authorTarafdar, Pratik
dc.contributor.authorJacob, Wallace
dc.date.accessioned2022-05-05T09:26:22Z-
dc.date.available2022-05-05T09:26:22Z-
dc.date.issued2018
dc.identifier.urihttps://www.iimcal.ac.in/case-studies-lists#accordion-0
dc.identifier.urihttps://ir.iimcal.ac.in:8443/jspui/handle/123456789/3781-
dc.descriptionData Source :- Secondary source
dc.descriptionSetting :- Oil and gas industry of India.
dc.descriptionCase Reference No. :- IIMC-CRC-2017-18
dc.descriptionCase Length :- 20 Pages + Teaching Note
dc.description.abstractDiversification is the most challenging product-market strategy involving an intricate assessment of trends and contingencies and then driving the organization towards business needs and long-run objectives. This case presents the story of Bharat Petroeleum Corporation Limited (BPCL) that embarked on a journey of diversification in order to maintain its competitive edge. It depicts BPCL’s path to diversification and the process it followed to tackle unique problems arising out of fierce competition in the oil and gas industry of India. The case shows how a public sector enterprise can bring about business transformation and grow as a result of diversification.
dc.publisherIndian Institute of Management Calcutta Case Research Center
dc.subjectChange Management
dc.subjectCompetition
dc.subjectDiversification
dc.subjectGrowth
dc.subjectOil And Gas Industry
dc.subjectProduct-Market Strategy
dc.subjectPublic Sector Unit
dc.subjectStrategies For Diversification.
dc.titleBPCL: Is Change the Only Option?
dc.typeCase
Appears in Collections:2017-18

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