BPCL: Is Change the Only Option?

Please use this identifier to cite or link to this item: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/3781

Title:	BPCL: Is Change the Only Option?
Authors:	Bose, Indranil Tarafdar, Pratik Jacob, Wallace
Keywords:	Change Management Competition Diversification Growth Oil And Gas Industry Product-Market Strategy Public Sector Unit Strategies For Diversification.
Issue Date:	2018
Publisher:	Indian Institute of Management Calcutta Case Research Center
Abstract:	Diversification is the most challenging product-market strategy involving an intricate assessment of trends and contingencies and then driving the organization towards business needs and long-run objectives. This case presents the story of Bharat Petroeleum Corporation Limited (BPCL) that embarked on a journey of diversification in order to maintain its competitive edge. It depicts BPCL’s path to diversification and the process it followed to tackle unique problems arising out of fierce competition in the oil and gas industry of India. The case shows how a public sector enterprise can bring about business transformation and grow as a result of diversification.
Description:	Data Source :- Secondary source Setting :- Oil and gas industry of India. Case Reference No. :- IIMC-CRC-2017-18 Case Length :- 20 Pages + Teaching Note
URI:	https://www.iimcal.ac.in/case-studies-lists#accordion-0 https://ir.iimcal.ac.in:8443/jspui/handle/123456789/3781
Appears in Collections:	2017-18

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