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Title: Apple’s i-phone 5C in the Indian Market - A Product Positioning Failure
Authors: Singh, Ramendra
Mukherjee, Srabanti
Das, Gopal
Keywords: Segments
Aspirational Brand
Niche Brand
Product Differentiation
Issue Date: 2016
Publisher: Indian Institute of Management Calcutta Case Research Center
Abstract: Till the last decade the focus of Indian disaster management has been on handling relief works after disaster has struck, while the developed countries have focused on building capacity for better disaster preparedness. This case study explains how Doctors for You (DFY), an India based humanitarian organization is helping in bring better disaster response and disaster preparedness for Indian communities. In last six years DFY has matured from a response-based disaster management organization to a training-and-consultancy based capacity building organization and has won many national and international accolades. This case study bring forth a sustainable entrepreneurship model in social sector by analyzing the ecosystem within which DFY is operating, encompassing their organization structure, funding, partnership strategies, peers and competitors and its revenue model.
Description: Data Source :- Secondary Data Sources
Setting :- Indian Mobile Handset Industry in 2012-14.
Case Reference No. :- IIMC-CRC-2015-05
Case Length :- 7089 words (27 pages)
Appears in Collections:2015-16

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