Please use this identifier to cite or link to this item:
Title: Greenfield Software: In Search of the Right Pivot
Authors: Bose, Indranil
Dutta, Saikat
Keywords: Data Centers
Infrastructure Management
Technology Startup.
Issue Date: 2016
Publisher: Indian Institute of Management Calcutta Case Research Center
Abstract: Data Center Infrastructure Management is a high growth domain which has a huge potential market both in mature as well as emerging economies. GreenField Software (GFS) was founded by Mr. Shekhar Dashgupta in Kolkata, India in the year 2010 that targets this new and growing market. The entrepreneurship route was not easy for Shekhar. Challenges related to initial product, resources, external vendor etc. daunted his path; but the organization could still manage to grow more than 10 times in last 2-3 years because of their well-planned partnership strategy and unwavering focus on growth. At present GFS boasts industry leaders like IBM and Intel as their trusted partners. It also boasts of reputed organizations in India like IDFC, CESC, BPCL, a big educational institute and NCELL as their clients. GFS has been able to establish itself as a market leader in the mid-sized DCIM software segment. GFS leadership team feels that it is high time to explore the expansion path in new geography as well as into related domains and then at a logical juncture pivot into new market altogether to sustain the growth.
Description: Data Source :- Interviews of key stakeholders of GFS and their partners and customers like IBM, Intel, IDFC, India, BPCL and UD Group.
Setting :- Technology based start-ups in India and their effort to find the right business model.
Case Reference No. :- IIMC-CRC-2015-04
Case Length :- 19 pages.
Appears in Collections:2015-16

Files in This Item:
There are no files associated with this item.

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.