2015-16 : [12] Collection home page

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Collection's Items (Sorted by Submit Date in Descending order): 1 to 12 of 12
Issue DateTitleAuthor(s)
2016Motorola’s Re-entry Into The Indian Mobile Market: The Marketing StrategyBose, Indranil; Singh, Ramendra; Paul, Siddhartha
2016Securing Raw Materials: A Case on the Indian Steel IndustryBasu, Preetam; Chatterjee, Niladri
2016Services or Soutions? The Dilemma of Latentview AnalyticsBose, Indranil; Sarkar, Uttam; Vamsi, Vallurupalli
2016Greenfield Software: In Search of the Right PivotBose, Indranil; Dutta, Saikat
2016Apple’s i-phone 5C in the Indian Market - A Product Positioning FailureSingh, Ramendra; Mukherjee, Srabanti; Das, Gopal
2016Mytrah Energy: Growth Beyond WindBose, Indranil; Somasundaram, S.
2016Doctors For You: Enterpreneurship in Disaster ManagementBose, Indranil; Bandyopadhyay, Somprakash; Dutta, Saikat
2016CRISIL: From Credit Rating to Global AnalyticsBasu, Preetam; Bose, Indranil; Santhanam, Ravi; Vedpuriswar, A. V.
2016Durex in India: The Category Normalisation ChallengeMishra, Prashant; Jain, Tinu
2016Growing the Remanufacturing Business At Caterpillar IndiaBose, Indranil; Mitra, Subrata; Dutta, Debprotim
2016Volkswagen India: Scripting a New Story for the Passenger Car MarketBose, Indranil; Sinha, Abhijit
2016Van Heusen: The Journey of a BrandMishra, Prashant; Jain, Tinu
Collection's Items (Sorted by Submit Date in Descending order): 1 to 12 of 12