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Issue Date
Title
Author(s)
2016
Apple’s i-phone 5C in the Indian Market - A Product Positioning Failure
Singh, Ramendra
;
Mukherjee, Srabanti
;
Das, Gopal
2016
Durex in India: The Category Normalisation Challenge
Mishra, Prashant
;
Jain, Tinu
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Das, Gopal
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Mishra, Prashant
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Singh, Ramendra
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Product Management
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Repositioning
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Smartphone
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2016
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