Collection's Items (Sorted by Submit Date in Descending order): 1 to 12 of 12
| Issue Date | Title | Author(s) |
| 2016 | Motorola’s Re-entry Into The Indian Mobile Market: The Marketing Strategy | Bose, Indranil; Singh, Ramendra; Paul, Siddhartha |
| 2016 | Securing Raw Materials: A Case on the Indian Steel Industry | Basu, Preetam; Chatterjee, Niladri |
| 2016 | Services or Soutions? The Dilemma of Latentview Analytics | Bose, Indranil; Sarkar, Uttam; Vamsi, Vallurupalli |
| 2016 | Greenfield Software: In Search of the Right Pivot | Bose, Indranil; Dutta, Saikat |
| 2016 | Apple’s i-phone 5C in the Indian Market - A Product Positioning Failure | Singh, Ramendra; Mukherjee, Srabanti; Das, Gopal |
| 2016 | Mytrah Energy: Growth Beyond Wind | Bose, Indranil; Somasundaram, S. |
| 2016 | Doctors For You: Enterpreneurship in Disaster Management | Bose, Indranil; Bandyopadhyay, Somprakash; Dutta, Saikat |
| 2016 | CRISIL: From Credit Rating to Global Analytics | Basu, Preetam; Bose, Indranil; Santhanam, Ravi; Vedpuriswar, A. V. |
| 2016 | Durex in India: The Category Normalisation Challenge | Mishra, Prashant; Jain, Tinu |
| 2016 | Growing the Remanufacturing Business At Caterpillar India | Bose, Indranil; Mitra, Subrata; Dutta, Debprotim |
| 2016 | Volkswagen India: Scripting a New Story for the Passenger Car Market | Bose, Indranil; Sinha, Abhijit |
| 2016 | Van Heusen: The Journey of a Brand | Mishra, Prashant; Jain, Tinu |
Collection's Items (Sorted by Submit Date in Descending order): 1 to 12 of 12
