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Please use this identifier to cite or link to this item: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/3508
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dc.contributor.authorMajumdar, Ramanuj
dc.contributor.authorRoy, Sudas (Supervisor)
dc.date.accessioned2021-09-01T03:17:48Z-
dc.date.available2021-09-01T03:17:48Z-
dc.date.issued1984
dc.identifier.urihttps://ir.iimcal.ac.in:8443/jspui/handle/123456789/3508-
dc.descriptionCall No: 658.8 MAJ
dc.descriptionAccession No. TH25
dc.descriptionPhysical Description: viii,140p.,27cm.
dc.descriptionSubject Area/Academic Groups: Marketing
dc.descriptionChairperson: Sudas Roy
dc.publisherIndian Institutte of Management Calcutta
dc.subjectMarketing
dc.titleConsumer choice behaviour: an exploratory study in an Indian metropolis
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