Please use this identifier to cite or link to this item:
https://ir.iimcal.ac.in:8443/jspui/handle/123456789/3508| Title: | Consumer choice behaviour: an exploratory study in an Indian metropolis |
| Authors: | Majumdar, Ramanuj Roy, Sudas (Supervisor) |
| Keywords: | Marketing |
| Issue Date: | 1984 |
| Publisher: | Indian Institutte of Management Calcutta |
| Description: | Call No: 658.8 MAJ Accession No. TH25 Physical Description: viii,140p.,27cm. Subject Area/Academic Groups: Marketing Chairperson: Sudas Roy |
| URI: | https://ir.iimcal.ac.in:8443/jspui/handle/123456789/3508 |
| Appears in Collections: | Marketing |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| ramanuj_mazumdar (1).pdf | Consumer choice behaviour: an exploratory study in an Indian metropolis | 922.22 kB | Adobe PDF |  View/Open |
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